reputation management [English]
n. ~ Internet · Efforts to influence generally held beliefs regarding an individual's or organization's character, both by monitoring what is being said about the individual or organization online, actively promoting a positive image, and countering any damaging information.
- Wikipedia (†387 s.v. reputation management): The understanding or influencing of an individual's or business's reputation.
- Wikipedia (†387 s.v. reputation management): Originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.[Harris, 2010;Sterling, 2010] (†1027)
- Wikipedia (†387 ): Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. What necessitates this shaping of perceptions being the role of consumers in any organisation and the cognisance of how much if ignored these perceptions may harm a company's performance at any time of the year, a risk no entrepreneur or company executive can afford. ¶ Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback to try to solve problems before they damage the individual's or brand's reputation. A major part of reputation management involves suppressing negative search results, while highlighting positive ones. For businesses, reputation management usually involves an attempt to bridge the gap between how a company perceives itself and how others view it. (†2692)