Davis 2013 (†327)Davis, Jenny. "Context Collapse: A Literature Review." Cyborgology (blog), January 10, 2013.
- context collapse : [The] affordances of networked publics create dynamics to be managed by networked individuals. Invisible audiences refer to the necessarily obscured nature of the viewership for one’s self-presentation and/or content creation. Although users often act as though their audiences are bounded, they are in fact, potentially limitless (Marwick and Boyd 2011). Moreover, these audiences (actual and potential), by default, span multiple arenas of the actor’s social world; collapsing contexts that were previously segmented. Finally, networked publics are characterized by a blurring of private and public, such that personal life is increasingly fare for public interaction, and personal data becomes part of an aggregated database. (†304)
- context collapse : This is not to say that context collapse is absent from face-to-face settings, or only emerged with Web 2.0 technologies. On the contrary, weddings, funerals, and public community gathering spaces have long been sites of merging networks and divergent actor expectations (Marwick and Ellison 2012). Rather, context collapse is exacerbated by the affordances of social media and dynamics of networked publics, such that the relative segmentation of earlier times becomes more salient, as the relative blending of networked others in the present era takes on defaults status. (†305)