Parry 2013 (†336)Parry, Marc. "‘Big Data’ Is Bunk, Obama Campaign’s Tech Guru Tells University Leaders." The Chronicle of Higher Education (30 October 2013).
- big data : Mr. Reed [who served as chief technology officer in President Obama’s 2012 campaign] is generally bullish on the power of data. . . . But, with apologies to the technology companies sponsoring the SUNY event, Mr. Reed skewered their industry’s promotion of the buzzwords “Big Data.” “The ‘big’ there is purely marketing,” Mr. Reed said. “This is all fear … This is about you buying big expensive servers and whatnot.” (†317)