Freed, 2010 (†472)Freed, L. "Calculating the ROI on Social Media." ForSeeResults.com, (2010).
- controlled social media (3): “This is sponsored content within your own domain, which includes content that is sponsored by the company (site owner), such as interactive customer reviews on your own website, company blogs, etc. Marketers typically oversee and moderate this type of environment” (†669)
- social media (p. 3): The Controlled Social Media segment and the Sponsored Social Media segment are marketing driven, while the Viral Social Media segment is out of your control. (†2742)