Laney 2013 (†481)Laney, Doug. "Batman on Big Data." Garter Blog Network (13 November 2013).
- big data : Many vendors and pundits have attempted to augment Gartner’s original “3Vs” from the late 1990s with clever(?) “V”s of their own. However, the 3Vs were intended to define the proportional dimensions and challenges specific to big data. Other “V”s like veracity, validity, value, viability, etc. are aspirational qualities of all data, not definitional qualities of big data. (†718)