Tanner 2012 (†615)Tanner, John C. "The carrier case for the cloud" Telecom Asia 23:1 (February/March 2012), p.18-20.
- cloud carrier (p.20): One crucial question that managed service providers face in constructing their cloud offerings is how to differentiate against the competition. The answer, says Massey, is simple: the same way they already differentiate with similar service offerings. "Carriers are used to differentiating products that actually look the same. We sell commodity products all the time and add value with the services we bundle around them," he said. "This will be no different." (†1406)