Vitak 2012 (†626)Vitak, Jessica. "The Impact of Context Collapse and Privacy on Social Network Site Disclosures" Journal of Broadcasting and Electronic Media 56:4 (December 2012), p.451-470.
- context collapse (p.451): Many of these discussions explicitly or implicitly center on the concept of context collapse: the flattening out of multiple distinct audiences in one's social network, such that people from different contexts become part of a singular group of message recipients. Because of context collapse, users can quickly diffuse information across their entire network and facilitate interaction across diverse groups of individuals who would otherwise be unlikely to communicate. While context collapse provides many opportunities for engagement, it may also create tensions when considering how individuals self-present across audiences. (†1423)