• Girotra and Netessine 2014 (†656)

    Girotra, Karan, and Serguei Netessine. "Four Paths to Business Model Innovation" Harvard Business Review 92:7/8 (July/August 2014), p.96-103.

Existing Citations

  • business model (p.98): Drawing on the idea that any business model is essentially a set of key decisions that collectively determine how a business earns its revenue, incurs its costs, and manages its risks, we view innovations to the model as changes to those decisions: what your offerings will be, when decisions are made, who makes them, and why. Successful changes along these dimensions improve the company’s combination of revenue, costs, and risks. (†1499)
  • business model (p.98): Focused business models are most effective when they appeal to distinct market segments with clearly differentiated needs. (†1500)