Existing Citations

  • context collapse (s.v. "context collapse"): Context collapse is a concept used by academics writing about the effects of social media and the contexts they give rise to. The term refers to the audiences possible online as opposed to limited groups we normally interact with in face-to-face interactions. In those bounded interactions, people adjust their tone and presentation to fit social context. In context collapse, this adjusting becomes impossible (perhaps is even considered irrelevant by some). Behaviours and materials intended for a limited audience can suddenly clash with parts of a wider whole. The notion of context collapse is related to Baudrillard's concept of hyper-reality and the collapse of the real and unreal; the collapse of the distinction at least of what is imaginary and what seems "real". (†1855)
  • context collapse (s.v. "context collapse"): As social beings, we have become adept at sussing out and performing micro-calculations in the micro-second gaps of conversation in order to move through those situations. When engaged in social interactions, we evaluate situations and people as well as ourselves and how we fit into them. These are necessary to engage in conversation and to be social. In Goffman's terms, we develop a “line” and present versions of ourselves. What we portray in this self-presentation (our “face”) is negotiated, a process that Goffman calls “face-work”. ¶ In social media, face work does not have the same currency or value because we don't see the expressions of those with whom we are communicating. Further, there is context collapse, or homogenization of context, because all of the micro-calculations we used to make by evaluating a situation are gone, removed and collapsed in social media. (†1856)